Lexus signs on as naming rights partner for Lexus Velodrome
Participating in this sponsorship deal:
About Sponsor:
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.
About Property:
Located in Detroit, Michigan and opening in 2018, the Lexus Velodrome will feature 1/10 mile Olympic style cycling velodrome and the indoor multi-sport complex will also feature space for year-round cylcing, running, walking, skating and other fitness activities. The $4 million facility is managed by the Detroit Fitness Foundation.