Snapshot
November 06, 2014

Lexus signs on as official sponsor for Phoenix Suns

Participating in this sponsorship deal:

Lexus logo 70sdsdto 400x400

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

The Phoenix Suns are a professional basketball team based in Phoenix, Arizona. They are members of the Pacific Division of the Western Conference in the National Basketball Association and the only team in their division not to be based in California. Their home arena since 1992 has been the US Airways Center, which was formerly known as America West Arena, in downtown Phoenix. The Arena is often referred to as the "Purple Palace" due to its purple seats.

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The Phoenix-area Lexus dealership group signed a naming-rights agreement with the Suns to sponsor the premium club and the new pavilion inside the front entrance of America West Arena, said Rick Welts, the NBA team’s president.
Read more at www.sportsbusinessdaily.com »
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