Snapshot
March 08, 2016

Lexus signs on as presenting sponsor for Yahoo!

Participating in this sponsorship deal:

Lexus logo Data?1415811134

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

Yahoo! Inc. is an American multinational Internet corporation headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States.[2] According to news sources, roughly 700 million people visit Yahoo websites every month.[3][4] Yahoo itself claims it attracts "more than half a billion consumers every month in more than 30 languages."[5]

Read More
Yahoo! Inc. (YHOO) announced today that Lexus is a presenting sponsor of Yahoo Sports' Tourney Pick'em and will also launch “GS F The Bracket,” a custom Lexus branded game around the 2016 Men’s College Basketball Tournament. In addition to Lexus connecting with fans through display, native and video advertising, “GS F The Bracket” asks fans to pick which games will reach a combined 60 points the fastest for an opportunity to win a GS F-inspired luxury vacation.
Read more at finance.yahoo.com »
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