Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
Christian James "C. J." McCollum (born September 19, 1991) is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). During his third year in the league in 2015–16, he was named the NBA Most Improved Player.