Snapshot
October 11, 2017

Li Ning signs on as official sponsor for C.J. McCollum

Participating in this sponsorship deal:

Data I (1)

About Sponsor:

Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.

About Property:

Christian James "C. J." McCollum (born September 19, 1991) is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). During his third year in the league in 2015–16, he was named the NBA Most Improved Player.

Read More
After weeks of speculation, CJ McCollum and Li-Ning announced Friday that the 6-4 guard out of Lehigh had signed a multi-year endorsement deal to join the Chinese sportswear company. McCollum, who was previously with Nike, now joins the likes of Dwyane Wade and teammate Evan Turner as NBA athletes under the Li-Ning umbrella.
Read more at www.nba.com »
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