Li Ning signs on as official sponsor for Chinese Basketball Association
Participating in this sponsorship deal:
About Sponsor:
Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
About Property:
The Chinese Basketball Association, often abbreviated to the CBA, is the pre-eminent men's professional basketball league in China. The league is commonly known as the CBA, and this acronym is often used even in Chinese. There is also a Women's Chinese Basketball Association (WCBA) for women. The CBA should also not be confused with the National Basketball League (NBL), which is a semi-professional "Division 2" minor league. A few Chinese CBA players, such as Yao Ming, Wang Zhizhi, Yi Jianlian, Mengke Bateer, and Sun Yue, have also played in the NBA. Conversely, a limited number of foreign players are allowed for each CBA team. Notable players include NBA All-Stars Stephon Marbury, Steve Francis, and Kenyon Martin, as well as NBA players who were CBA All-Stars J.R. Smith and Aaron Brooks. The CBA, has become the first major professional basketball league in Asia follow the NBA. Also the league will be using hybrid rules from the NBA.