Li Ning signs on as official sponsor for Miami Heat
Participating in this sponsorship deal:
About Sponsor:
Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
About Property:
The Miami Heat is a professional basketball team based in Miami, Florida, United States. The team is a member of the Southeast Division in the Eastern Conference of the National Basketball Association . They play their home games at American Airlines Arena in Downtown Miami. The team is owned by Micky Arison, coached by Erik Spoelstra and managed by Basketball Hall of Fame coach Pat Riley.