Snapshot
November 06, 2014

Liberty Mutual Group signs on as title sponsor for Boston Pops Fourth of July Fireworks

Participating in this sponsorship deal:

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About Sponsor:

Liberty Mutual Group, more commonly known by the name of its primary line of business, Liberty Mutual Insurance, is an American diversified global insurer, and the second-largest property and casualty insurer in the United States.[2] It ranks 76th on the Fortune 100 list of largest corporations in the United States based on 2013 revenue.[3] Based in Boston, Massachusetts, it employs over 50,000 people in more than 900 locations throughout the world.

About Property:

Today in its 39th year, the Boston Pops Fireworks Spectacular receives over 500,000 visitors from New England and around the globe. Another seven million tune in nationally on the CBS Television Network to view the event live during a one-hour primetime special. While the Boston Pops Fireworks Spectacular is the cornerstone of the organization, Boston 4 Productions is involved in many other well-known Boston events, including Boston’s Family Fireworks on New Year’s Eve on Boston Common.

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The three-year sponsorship agreement, announced Tuesday, is with Boston 4 Celebrations, the organization that produces “The Boston Pops Fireworks Spectacular.” The company’s commitment totals about $8 million, Liberty Mutual said.
Read more at bostonglobe.com »
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