Snapshot
November 01, 2017
Liberty National Life Insurance signs on as official sponsor for Richard Childress Racing

Participating in this sponsorship deal:

Screen shot 2016 11 30 at 10.42.22 am Screen shot 2014 12 18 at 11.24.46 am

About Sponsor:

Liberty National Life Insurance Company (LNL), located in McKinney, Texas, has been providing life and supplemental health insurance for more than 100 years. Liberty National Life Insurance Company (hereafter referred to as "Liberty National" or "LNL") provides individual coverage through home and workplace sales. LNL is licensed in 49 states with thousands of sales agents and managers in branch offices across the United States. LNL has more than $45 billion of insurance in force and more than 3.4 million policies (as of December 2011). Liberty National is a proven provider of Section 125, which offers insurance plans for the worksite. Through Section 125, companies are able to provide their employees a benefit plan at no cost to the employer. The company, founded in Birmingham, Alabama, in 1900, is a subsidiary of Torchmark Corporation (NYSE: TMK), the holding company it formed in the 1980s. Torchmark moved its headquarters from Birmingham to McKinney, Texas, in 2006.

About Property:

RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak.

Read More
RCR announced on Wednesday that its No. 31 Chevrolet will carry new colors during the 2018 season with Texas-based Liberty National Life Insurance company agreeing to a partnership with RCR and driver Ryan Newman. Liberty National (#LNLRacing) will be featured as primary sponsor for select races in 2018 with an associate sponsorship all season.
Read more at https://www.rcrracing.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional