Snapshot
February 06, 2017

LifeAID signs on as official sponsor for CrossFit

Participating in this sponsorship deal:

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About Sponsor:

LifeAID, headquartered in Santa Cruz, California, is a leading manufacturer of premium, healthy, and convenient nutritional products designed to boost performance and speed recovery for people pursuing active and healthy lifestyles.

About Property:

CrossFit is a branded fitness regimen created by Greg Glassman[1] and is a registered trademark of CrossFit, Inc.[2] which was founded by Greg Glassman and Lauren Jenai[3] in 2000.[4][5] Promoted as both a physical exercise philosophy and also as a competitive fitness sport, CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises.

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