Lifetime signs on as for Sea Otter Classic
Participating in this sponsorship deal:
About Sponsor:
Lifetime is an American cable and satellite television channel that is part of A+E Networks, which is jointly owned by the Hearst Corporation and The Walt Disney Company. The channel features programming that is geared toward women or features women in lead roles.
About Property:
Sea Otter Classic is a bicycling and outdoor life sports festival and trade show held on the former Fort Ord in Monterey, California since 1990. The classic is named in honor of the sea otter, an indigenous mammal which flourishes on the neighboring Pacific Coast.
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