LIFEWTR, announced in late 2016 and launched in early 2017, is a premium bottled water brand from <a href="http://sponsorpitch.com/sponsors/pepsi">Pepsi</a>.
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 500 of America’s foremost womenswear, menswear, jewelry and accessory designers. Each June, the international fashion community honors the best and brightest in American design at the CFDA Fashion Awards. Founded in 1981, they are the highest honor in fashion and recognize the outstanding contributions made to American fashion in womenswear, menswear, accessories and emerging talent, as well as journalism, creative vision, personal style, positive change, and lifetime achievement. Nominations for each award category are submitted by the CFDA Fashion Awards Guild, an invitation-only network made up of the 500+ members of the CFDA, along with top fashion retailers, journalists, stylists and influencers. The nominees as well as recipients of the honorary awards are ratified by the CFDA Board of Directors. The Guild also votes for the winners for Womenswear, Menswear an Accessory Designer of the Year, as well as the unified Swarovski Award for Emerging Talent.