LIFEWTR, announced in late 2016 and launched in early 2017, is a premium bottled water brand from <a href="http://sponsorpitch.com/sponsors/pepsi">Pepsi</a>.
The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, is a not-for-profit trade association of over 450 prominent American fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the CEO. The organization's mission is to strengthen the influence and success of American Designers in the global economy.