Lion signs on as official sponsor for Cricket Australia
Participating in this sponsorship deal:
About Sponsor:
Lion is a beverage and food company that operates in Australia and New Zealand and produces and markets a range of beer, wine, cider, RTDs, spirits & major dairy player (plain and flavoured milks, yogurts, cheese, juice and soy products). Lion is a subsidiary of <a href="http://sponsorpitch.com/sponsors/kirin">Kirin</a>.
About Property:
Cricket Australia, formerly known as the Australian Cricket Board, is the governing body for professional and amateur cricket in Australia. It was originally formed in 1905 as the Australian Board of Control for International Cricket. It is incorporated as an Australian Public Company, limited by guarantee.
Lion replaces Carlton & United Breweries as Cricket Australia’s Official Beer and Cider Partner for international cricket. Lion's Gold sponsorship will see its beers stocked at all CA official functions, along with designated signage at stadiums. The partnership does not include any branding of player clothing.
Read more at www.cricketaustralia.com »
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