Snapshot
April 12, 2016

LiveStream signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

Livestream logo rgb standard Open uri20141112 64162 85fjje?1415806061

About Sponsor:

Livestream is a video live streaming platform that allows customers to broadcast live video content using a camera and a computer through the Internet, and viewers to play the content via the web, iOS and Android apps, and Roku. Livestream offers a free ad-supported service and multi-tiered premium services.[4]

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
BROOKLYN, N.Y., April 12, 2016 /PRNewswire/ -- Today, leading active lifestyle company Tough Mudder Inc. announces two new partnerships that expand its reach into Asia and the Middle East: with IMG, a global leader in sports, events, media and fashion, to bring its events to China, United Arab Emirates, Japan, Singapore and South Korea; and with market entry specialist Seroja Partners, to launch the series in Indonesia. With its unique team-based obstacle course challenge once viewed as a niche extreme sports offering, Tough Mudder has proved its staying power and transformed into a worldwide phenomenon by appealing to hardcore and casual athletes alike. The expansion into Asia and the Middle East will open access to hosts of active individuals seeking the challenge, camaraderie and thrills of the Tough Mudder experience.
Read more at finance.yahoo.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional