LIVESTRONG Foundation signs on as title sponsor for Sporting Kansas City
Participating in this sponsorship deal:
About Sponsor:
The Livestrong Foundation, formerly known as the Lance Armstrong Foundation, is a United States nonprofit organization ) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003.
About Property:
Sporting Kansas City is an American professional soccer club based in Kansas City, Kansas that competes in Major League Soccer (MLS). It is one of the ten charter clubs of MLS, having competed in the league since its inception. For the majority of its first 15 years of existence the team was known as the Kansas City Wizards. The team was renamed in November 2010, coinciding with its move to a new stadium. The team won both the MLS Cup and the MLS Supporters' Shield in 2000, and the Lamar Hunt U.S. Open Cup in 2004.