Lockheed Martin signs on as for Armed Forces Bowl
Participating in this sponsorship deal:
About Sponsor:
Lockheed Martin is an American global aerospace, defense, security, and advanced technology company with worldwide interests. It was formed by the merger of Lockheed Corporation with Martin Marietta in March 1995. It is headquartered in Bethesda, Maryland, in the Washington Metropolitan Area. Lockheed Martin employs 123,000 people worldwide. Marillyn Hewson is the current president and Chief Executive Officer.
About Property:
The Lockheed Martin Armed Forces Bowl is an annual postseason college football bowl game that was inaugurated in 2003 as the Fort Worth Bowl under corporate sponsorship of PlainsCapital Bank. In 2005, the game was without corporate sponsorship. In 2006, Fort Worth based Bell Helicopter Textron took over sponsorship, and thus it became officially known as the Bell Helicopter Armed Forces Bowl. The contest is one of six bowls produced by ESPN Regional Television and has been televised annually on ESPN since its inception. Armed Forces Insurance is the official Insurance Partner of the Armed Forces Bowl and has sponsored the Great American Patriot Award, presented at halftime at the Bowl, since 2008. In 2014, Lockheed Martin (who's Lockheed Martin Aeronautics division is based in Fort Worth) became the game's sponsor.