Snapshot
March 10, 2020

Lone Star Beer signs on as official sponsor for River & Blues Festival

Participating in this sponsorship deal:

Lonestar 540   r b logo primary cmyk

About Sponsor:

The Lone Star Brewery, built in 1884, was the first large mechanized brewery in Texas.

About Property:

River & Blues is bringing the gritty sounds of country and soulful blues to Fort Worth, TX in one unique festival. From general admission to VIP and Platinum tickets, this can't miss music experience of the summer will draw a unique crowd across decades and genres. River & Blues Festival will bring both longtime favorites and ambitious up-an-comers of both genres to the stage. Based in the heart of Fort Worth, it is soulful, gritty and real. And it's a great opportunity to get your brand in front of a committed audience loyal to the artists and associated brands. River and Blues is proud to partner with Ronald McDonald House of Fort Worth (RMHFW). A portion of the concert's proceeds, as well as $1 guaranteed from every ticket sold will go straight to this beloved non-profit group. Our attendance goal is 10,000 people. Our target age demographic is 35-60 years old. Ticket sales and our current social media followers show a steady interest from this demographic, not only from patrons across the state of Texas, but across the US including California, Louisiana, North Carolina and Illinois. Depending on your sponsorship commitment, giving to the River & Blues Festival will provide your brand millions of paid and earned media impressions resulting in increased awareness and brand lift.

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