Snapshot
June 15, 2018

Longines signs on as official sponsor for Ascot Racecourse

Participating in this sponsorship deal:

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About Sponsor:

Longines is a luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.

About Property:

Ascot Racecourse (pron.: /?æsk?t/) is a famous English racecourse, located in the small town of Ascot, Berkshire, used for thoroughbred horse racing. It is one of the leading racecourses in the United Kingdom, hosting 9 of the UK's 32 annual Group 1 races. The course is closely associated with the British Royal Family, being approximately six miles from Windsor Castle. It is owned by Ascot Racecourse Ltd.[1]

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This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year. The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ.
Read more at https://www.ascot.co.uk/news/ascot-racecourse-and-longines-sign-official-partnership-agreement.com »
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