Longines signs on as title sponsor for Masters Grand Slam
Participating in this sponsorship deal:
About Sponsor:
Longines is a luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.
About Property:
Hosted on three continents (Paris), Asia (Hong Kong) and America (Los Angeles), the Masters Grand Slam consists of three prestigious equestrian events hosting up to 50,000 spectators over three days of world-class competition. In addition, spectators enjoy a fine dining experience with the cuisine of a Michelin 2* Star Chef, art and exquisite luxury.
Created by EEM, the Masters concept was introduced in 2009 with the first edition of the Gucci Paris Masters, which now will be renamed the Longines Masters of Paris. The other two Masters events in Los Angeles and Hong Kong had already carried the Longines moniker.
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