Loot Crate signs on as official sponsor for World Wrestling Entertainment (WWE)
Participating in this sponsorship deal:
About Sponsor:
Loot Crate, founded in late 2012, is a Los Angeles-based fan commerce site that partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery boxes to fans, called "Looters." In May 2016, Loot Crate raised $18.5 million in a series A funding round.
About Property:
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales. It is currently the largest professional wrestling company in the world, reaching 13 million viewers in the U.S. and broadcasting its shows in 30 languages to more than 145 countries. It promotes under two brands, known as Raw and SmackDown.