Louisiana Lottery signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
The Louisiana Lottery Corporation began in 1991, after the 1990 Louisiana legislature proposed a government-run lottery as a way to generate revenue without increasing taxes. Due to the Lottery's unique operations, the Legislature recognized a corporate structure would suit it best.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.