Lowes Foods signs on as presenting sponsor for Charlotte Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Lowes Foods is a grocery store chain based in Winston-Salem, North Carolina. The company now has 102 stores in North Carolina, five in South Carolina, and two in Virginia. The chain's initial growth was in the mountains of North Carolina and rural areas of Virginia, but, starting in the late 1990s, has geared expansion towards metropolitan areas in North and South Carolina.
About Property:
Charlotte Motor Speedway is a motorsports complex located in Concord, North Carolina, United States 13 miles from Charlotte, North Carolina. The complex features a 1.5 miles (2.4 km) quad oval track that hosts NASCAR racing including the prestigious Coca-Cola 600 on Memorial Day weekend and the Sprint All-Star Race. The speedway was built in 1959 by Bruton Smith and is considered the home track for NASCAR with many race teams located in the Charlotte area. The track is owned and operated by Speedway Motorsports (SMI) with Marcus G. Smith (son of Bruton Smith) as track president.