Snapshot
March 23, 2016

Lucky Brand signs on as licensee for NASCAR

Participating in this sponsorship deal:

Lb logo 15 7569886e 0a8b 4460 bc64 d028672dde70

About Sponsor:

Lucky Brand Jeans is a designer denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company. Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are available through the 150 company-owned stores in the U.S. and Puerto Rico and three company-owned stores in Europe. The denim products can also be bought in Canada, the United Arab Emirates as well as in Australia . In the U.S. Lucky is also sold at major department store chains including Bloomingdale's, Macy’s, Lord & Taylor, Nordstrom, Belk and Dillard’s, as well as in smaller specialty chains like Buckle.

About Property:

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series.

Read More
Los Angeles, Calif. -- Los Angeles-based Lucky Brand, America's premier denim and lifestyle brand, has teamed up with NASCAR to create vintage inspired T-shirts. The NASCAR-licensed Lucky Brand tees evoke a feeling of authentic, all-American spirit -- true to both Lucky Brand and NASCAR's rich heritage. The initial line of signature men's retro graphic tees will be a nod to NASCAR's bold roots and the era that established them as the No. 1 form of motorsports in the United States.
Read more at www.nascar.com »
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