LuisaViaRoma signs on as official sponsor for Extreme E
Participating in this sponsorship deal:
About Sponsor:
LUISAVIAROMA (also known as Luisa Via Roma or LVR) is a retailer of the luxury market. Its headquarters and stores are in Florence, Italy.
About Property:
Extreme E is a proposed class of auto racing that only uses electric vehicles to race off-road in extremely remote parts of the world using electric SUVs. The series was conceived in 2018, and the inaugural championship is planned for 2021. It is the brainchild of the people behind the Formula E racing series, including Formula E founder Alejandro Agag. The project was launched publicly in January 2019 by Agag and former driver Gil de Ferran on board the Extreme E's future base ship RMS St Helena in London.
LuisaViaRoma features the best selection of top luxury designers, such as Fendi, Givenchy, Dolce & Gabbana, Moncler as well as young emerging talent. LuisaViaRoma was founded in Florence, Italy in the early 1930s, with the opening of the company’s eponymous concept store on Via Roma. LuisaViaRoma celebrated its 90th anniversary this past summer.
Read more at https://www.extreme-e.com »
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