Snapshot
November 06, 2014

Lululemon signs on as official sponsor for BMC-Vifit Sport Pro Triathlon Team

Participating in this sponsorship deal:

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About Sponsor:

Lululemon Athletica Inc. , styled as lululemon athletica, is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. Dennis "Chip" Wilson founded Lululemon Athletica (usually referred to simply as "lululemon" or "lulu") in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age.[4] Today, the company has 189 stores primarily in the U.S. and Canada, with nearly 3,000 employees.

About Property:

The BMC-Vifit Sport Pro Triathlon Team powered by Uplace is a pro triathlon team composed of top male and female long distance triathletes.

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Uplace is an independent real estate group in the lifestyle business. We develop and invest in all in one experience destinations and in innovative office projects. Our flagship developments in Belgium include Uplace Brussels, the revitalization of a brownfield site in Machelen with a hotel, offices, retail, leisure and an iconic tower, and our office projects in Mechelen along the E19 highway. We are not a traditional real estate company; we are a real people company. We ask people how they want to live, work and relax and respond by developing, managing and investing in innovative property solutions that add value to communities. In the development of our projects we rely on our 30 year track record of 166 real estate projects nationally and internationally and our collaboration with premium research, project and business partners. At Uplace, every day is about developing potential. Just as in triathlon, we are all about perseverance, long term planning and mastering different disciplines simultaneously to deliver for our partners. Triathlon is the sport that best embodies our guiding principle, “There is more you in U”.
Read more at www.uplacebmctriathlon.com »
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