Snapshot
November 08, 2019

Lululemon signs on as title sponsor for World Surf League

Participating in this sponsorship deal:

Pc w2znk 400x400 200px world surf league logo

About Sponsor:

Lululemon Athletica Inc. , styled as lululemon athletica, is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. Dennis "Chip" Wilson founded Lululemon Athletica (usually referred to simply as "lululemon" or "lulu") in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age.[4] Today, the company has 189 stores primarily in the U.S. and Canada, with nearly 3,000 employees.

About Property:

The ASP World Tour is a professional competitive surfing league run by the Association of Surfing Professionals. Men and women compete in separate tours with events taking place from late February to mid-December, at various surfing locations around the world.

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Lululemon will also support the WSL’s ‘Rising Tide’s programme. This provides young local surfers with the opportunity to surf and interact with the professional competitors at each Championship Tour stop.
Read more at https://www.sportbusiness.com »
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