ATLANTA — August 15, 2017 — Today, AMB Sports & Entertainment (AMBSE) announced that Lyft, the fastest growing on-demand transportation service in the US, is the Official Rideshare Partner of the Atlanta Falcons and Atlanta United. This sponsorship will enhance the fan experience at Mercedes-Benz Stadium through connecting event attendees with Lyft’s safe, reliable, and affordable transportation service. AMBSE and Lyft cited shared company values and Lyft’s strength in Atlanta as reasons for the agreement.