Lyft signs on as official sponsor for Colorado Rockies
Participating in this sponsorship deal:
About Sponsor:
Lyft is a ride-share app service based in San Francisco, California.
About Property:
The Colorado Rockies are a Major League Baseball team based in Denver, Colorado. Established in 1991, they started play in 1993 and are in the West Division of the National League. The team is named after the Rocky Mountains. The Rockies play their home games at Coors Field in downtown Denver.
For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that combines online and offline, and it's the latest move by a ride-sharing company in what's turning into the tech battle of the summer.
Read more at www.adweek.com »
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