Snapshot
September 20, 2017
Lyft signs on as official sponsor for LSU Tigers

Participating in this sponsorship deal:

Lyft logo Open uri20141112 64162 1kwalyu?1415805851

About Sponsor:

Lyft is a ride-share app service based in San Francisco, California.

About Property:

The LSU Tigers are the athletic teams of Louisiana State University, in Baton Rouge, Louisiana. They participate in the NCAA's Division I, in the Southeastern Conference. LSU fields teams in 14 varsity sports . Its official team nickname is the Fighting Tigers and the school mascot is Mike the Tiger. The official school colors are purple and gold, although in actuality the "gold" color which appears on the university's sports uniforms is canary yellow. LSU's nickname is a throwback to its Confederate heritage and is drawn from the Civil War fame of a New Orleans infantry company, the "Tiger Rifles," who fought so fiercely in General Robert E. Lee's Army of Northern Virginia that they, and eventually all other Louisiana troops, became known as "Louisiana Tigers."

Activation Locations
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Along with in-venue signage and event marketing, this partnership creates additional transportation options for fans arriving at and departing from LSU Athletics events using designated Lyft pickup and drop-off areas.
Read more at www.lsusports.net/ViewArticle.dbml?DB_OEM_ID=5200&ATCLID=211668300.com »
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