Lyft signs on as official sponsor for NFL Players Association
Participating in this sponsorship deal:
About Sponsor:
Lyft is a ride-share app service based in San Francisco, California.
About Property:
The National Football League Players Association, or NFLPA, is the labor organization representing the professional American football players in the National Football League (NFL). The NFLPA, which has headquarters in Washington, D.C., is led by president Eric Winston and executive director DeMaurice Smith. Founded in 1956, the NFLPA was established to provide players with formal representation to negotiate compensation and the terms of a collective bargaining agreement (CBA).
WASHINGTON and SAN FRANCISCO (April 26, 2017) – The NFL Players Association (NFLPA) – through its licensing and marketing arm, NFL Players Inc. -- has announced a partnership with fast-growing rideshare leader, Lyft, for the upcoming season. Lyft not only gives the players a reliable transportation option, but it will also assist them with planning for future career and business opportunities.
Read more at https://www.nflpa.com »
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