Macy's signs on as official sponsor for Adam Lambert
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
Adam Mitchel Lambert (born January 29, 1982) is an American singer, songwriter and stage actor. Since 2009, he has sold over 2.5 million albums and 5 million singles worldwide.[4]
This summer, music takes center stage for Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great. Launching next week, the campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers.
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