Snapshot
February 26, 2018

Macy's signs on as official sponsor for American Idol

Participating in this sponsorship deal:

Data 250px american idol logo

About Sponsor:

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010  operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.

About Property:

American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment. It began airing on Fox on June 11, 2002 as an addition to the Idol franchise based on the UK show Pop Idol, and became one of the most popular shows in the history of American television. As of 2011, it is the most watched TV series in the Nielsen ratings and the only program to have been number one for seven consecutive seasons, surpassing All in the Family and The Cosby Show, which were both number one for five consecutive seasons.

Read More
Viewers who tune in to “American Idol” on March 11 are no doubt eager to see the contenders and celebrity judges Katy Perry, Lionel Richie, and Luke Bryan. They will also see prominent ad pitches from Macy’s and Zyrtec. The retailer and the Johnson & Johnson allergy medication will be woven into the content of the musical-competition program, according to two people familiar with the matter, playing roles similar to the ones filled by big advertisers like Coke,  Ford Motor and AT&T when “Idol” enjoyed a much-ballyhooed and top-rated run on Fox between 2002 and 2016.
Read more at variety.com »
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