Macy's signs on as official sponsor for American Idol
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment. It began airing on Fox on June 11, 2002 as an addition to the Idol franchise based on the UK show Pop Idol, and became one of the most popular shows in the history of American television. As of 2011, it is the most watched TV series in the Nielsen ratings and the only program to have been number one for seven consecutive seasons, surpassing All in the Family and The Cosby Show, which were both number one for five consecutive seasons.