Snapshot
November 06, 2014

Macy's signs on as official sponsor for Fashion Rocks

Participating in this sponsorship deal:

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About Sponsor:

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010  operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.

About Property:

Fashion Rocks is a television special celebrating the powerful relationship between fashion and music. Emmy Award-winner Ryan Seacrest will host the show live from the Barclays Center in Brooklyn, New York on Tuesday, September 9, 2014, in a two-hour extravaganza on the CBS television network (9:00-11)(9:ET/PT) and broadcast in numerous countries around the world.

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NEW YORK, Aug 25, 2014 (BUSINESS WIRE) --This September, Macy’s M, -0.05% is set to rock the runway and kick fall style into overdrive bringing high-fashion’s glitz and glamour to Main Streets across America, as the retailer partners with the acclaimed Fashion Rocks® live event and national television spectacle. Celebrating the intersection of fashion and music, Macy’s, as the official retail partner of Fashion Rocks, will showcase its latest fall fashion collections on the entertainment special and via advertising, in-store and online initiatives themed after the high-voltage runway production. For the first time, select fashions from the runway will be available to “shop live” for viewers across the country via macys.com/fashionrocks. Additionally, fans watching the television broadcast will have access to a Fashion Rocks second screen experience available via the Shazam app, which will include special Macy's content.
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