Macy's signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.