Macy's signs on as official sponsor for Oakland Holiday Parade - America's Children's Parade
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
Started in 1999, the Oakland Holiday Parade draws more than 100,000 people – children of all ages – converging on downtown Oakland to enjoy the spectacular floats, the colorful balloons, the beautiful floats, and the award-winning marching bands. Some 40 cartoon and storybook children’s characters entertain. As do bands – many bands. The 2012 parade will feature some 20 marching high school bands, as well as two international bands – from Guatemala and Jamaica. It is the first holiday parade in the country, in fact, that features bands from outside of the United States.