Macy's signs on as official sponsor for Southeastern Conference (SEC)
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
The Southeastern Conference (SEC) is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama. The SEC participates in the National Collegiate Athletic Association (NCAA) Division I in athletic competitions; for football, it is part of the Football Bowl Subdivision (FBS), formerly known as Division I-A. The conference is one of the most successful financially, consistently leading most conferences in revenue distribution to its members, including an SEC record $220.0 million for the 2010–2011 fiscal year.