Snapshot
October 03, 2019

Magic Hat Brewing Company signs on as official sponsor for New Jersey Devils

Participating in this sponsorship deal:

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About Sponsor:

Magic Hat Brewing Company is a brewery in South Burlington, Vermont. It began production in 1994, and is currently owned by Costa Rican company Florida Ice & Farm Co. It brews four year-round beers and several seasonal products and one-off batches.

About Property:

The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey, United States. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The club was founded in Kansas City, Missouri as the Kansas City Scouts in 1974, moved to Denver, Colorado as the Colorado Rockies after only two seasons, and then settled in New Jersey in 1982.

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NEWARK, NJ - The New Jersey Devils and Magic Hat Brewing Company have today announced a new signature beer, "Devils Woo! Brew" in advance of the team's home opener on Friday, October 4 at 7 p.m. vs. the Winnipeg Jets. The new specialty beer will be exclusively available during the team's 2019-20 regular season, on tap at Prudential Center, at 39 Applebee's locations from North Jersey to Ocean County, bars and restaurants in New Jersey, and the Magic Hat Brewery in Vermont.
Read more at https://www.nhl.com »
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