Magnum Ice Cream signs on as official sponsor for Tribeca Film Festival
Participating in this sponsorship deal:
About Sponsor:
Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark. The original 1987 Magnum consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams . In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.
About Property:
The Tribeca Film Festival is a film festival founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff in a response to the September 11, 2001 attacks on the World Trade Center and the consequent loss of vitality in the TriBeCa neighborhood in Lower Manhattan.