Marley Coffee signs on as official sponsor for FIS Alpine Ski World Cup
Participating in this sponsorship deal:
About Sponsor:
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand.
About Property:
The FIS Alpine Ski World Cup is the top international circuit of alpine skiing competitions, launched in 1966 by a group of ski racing friends and experts which included French journalist Serge Lang and the alpine ski team directors from France and the USA . It was soon backed by International Ski Federation president Marc Hodler during the FIS Alpine World Ski Championships 1966 at Portillo, Chile, and became an official FIS event in the spring of 1967 after the FIS Congress at Beirut, Lebanon. The first World Cup ski race was held in Berchtesgaden, West Germany, on January 5, 1967. Jean-Claude Killy of France and Nancy Greene of Canada were the overall winners for the first two seasons.