Marriott signs on as official sponsor for South by Southwest (SXSW)
Participating in this sponsorship deal:
About Sponsor:
Marriott International, Inc. is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 68 other countries and territories.
About Property:
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.
BETHESDA, Md., March 10, 2016 /PRNewswire/ -- Marriott Rewards, the award-winning loyalty program of Marriott International, Inc. (MAR), announces its first-ever major sponsorship of the South by Southwest® (SXSW®) 2016 Music and Conference Festival. Expanding on its partnership with global music leader Universal Music Group (UMG) that launched in June of last year, Marriott and UMG are creating a first-of-its-kind experience taking over areas of the JW Marriott Austin hotel during SXSW Music, featuring headline performances by Grammy-nominee Ryan Adams and the critically-acclaimed Avett Brothers.
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