Mars signs on as presenting sponsor for Peach Drop
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The 25th annual Peach Drop powered by M&M'S Peanut is the Largest New Year's Eve Celebration in the Southeast, a 16-hour event with a full day of family fun and an evening of top-notch entertainment! Beginning at 11 a.m., Underground Atlanta will be filled with carnival-style rides, live music, face painting, street performers and festival food. As 2014 nears, the main stage will light up with live performances and the 800-pound Peach will begin its decent just before the clock strikes midnight. The party will continue in Kenny's Alley until 4 a.m.! Packed full of excitement, the Peach Drop is Atlanta's favorite way of ringing in the New Year!