Mars signs on as official sponsor for Puppy Bowl
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Puppy Bowl is an annual television program on Animal Planet that mimics an American football bowl game similar to the Super Bowl, using puppies.[2] Shown each year on Super Bowl Sunday, the show consists of footage of a batch of puppies at play inside a model stadium,[3] with commentary on their actions. The first Puppy Bowl was shown on February 6, 2005, opposite Super Bowl XXXIX. The puppies featured in the Puppy Bowl are from shelters.[4]