Mars signs on as presenting sponsor for The Color Run UK
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Color Run UK is 5 km run where runners start the day in a white t-shirt and are covered in a rainbow of colors throughout the run. The Color Run UK is held in London, Manchester, Glasgow, Birmingham and Brighton.
Details of the Wrigley brand’s activation plans have not yet been revealed, however IMG has stated this year’s Color Run courses will include a new Tropicolor zone where participants will be ‘bathed’ in an array of tropical colours.
Read more at www.eventmagazine.co.uk/skittles-named-new-presenting-partner-color-run/brands/article/1379695.com »
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