Mars signs on as title sponsor for Pocono Raceway
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
Pocono Raceway (formerly Pocono International Raceway) also known as the Tricky Triangle, is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond. It is the site of two annual NASCAR Sprint Cup Series races held just weeks apart in June and August, and one NASCAR Camping World Truck Series event in August. Also, returning on July 7, 2013 will be the Izod IndyCar Series.