Mars signs on as official sponsor for Washington Capitals
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Washington Capitals are a professional ice hockey team based in Washington, D.C. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . Since their founding in 1974, "The Caps" have won one conference championship to reach the 1998 Stanley Cup Finals, and captured seven division titles. In 1997, the team moved their home hockey rink from the suburban Capital Centre to the new Verizon Center in Washington's Chinatown neighborhood. Former AOL executive Ted Leonsis has owned the team since 1999, and has revitalized the franchise by drafting star players such as Alexander Ovechkin, Nicklas Backstrom, Mike Green, and Alexander Semin, and hiring former head coach Bruce Boudreau. The 2009–10 Capitals won the franchise's first-ever Presidents' Trophy for the team with the most points at the end of the regular season.