Masik Collegiate Fragrances signs on as licensee for South Carolina Gamecocks
Participating in this sponsorship deal:
About Sponsor:
Masik Collegiate Fragrances is a fragrance company that was founded to create fine fragrances for colleges and universities. Each school in the Masik collection has a different “signature scent” men’s cologne and women’s perfume. The signature scents are inspired by unique elements of each school such as campus flowers and trees, school colors and landmark and architectural style. The fragrances are officially licensed by each university which means a percentage of each bottle sold goes back to the university’s athletic/scholarship funds. The Masik Collegiate Fragrance collection includes the following schools: Penn State University, University of North Carolina at Chapel Hill, Louisiana State University, University of Alabama, University of Tennessee, University of Florida, Auburn University, University of Georgia, Florida State University and University of Oklahoma. Masik recently launched their first international fragrance, Waseda University, in Tokyo, Japan. Masik plans to expand the line to more schools over the next several years.
About Property:
The University of South Carolina's 19 varsity sports teams are known as the "Gamecocks". The unique moniker is held in honor of Thomas Sumter, a South Carolina war hero who was given the name "The Carolina Gamecock" during the American Revolution for his fierce fighting tactics, regardless of his physical stature or the size of his regiment. A British General commented that Sumter "fought like a gamecock." While the men have traditionally been the Fighting Gamecocks and the women were previously the Lady Gamecocks, this distinction was discontinued in part to help eliminate gender bias in their athletic department, and to discount the oft-held misconception that their mascot is meant to honor/promote animal bloodsport in any way.