Massimo Zanetti signs on as official sponsor for Trek-Segafredo
Participating in this sponsorship deal:
About Sponsor:
Massimo Zanetti Beverage Group is an Italian coffee company that owns brands such as Segafredo and MJB. With turnover of around US$ 1.2 billion per year, it claims to be the biggest private company in the coffee industry.
About Property:
Trek–Segafredo (UCI team code: TFS) is a professional road bicycle racing team licensed in the United States. Formerly Radioshack-Nissan, in 2014, Trek took over the ownership of the team and its ProTeam License.[1]
Trek Factory Racing has brought onboard Italian coffee company Segafredo as a co-sponsor from the 2016 season according to a report in La Gazzetta dello Sport. The team has also confirmed it has partnered with Mapei Sport who return to the top ranks of professional cycling for the first time since ending its association with the now Etixx-QuickStep team 14 years ago.Related Articles
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