Mattress Firm signs on as official sponsor for Houston Livestock Show & Rodeo
Participating in this sponsorship deal:
About Sponsor:
Matress Firm Inc. is an American retailing company and mattress store chain founded on July 4, 1986. The headquarters of the company are located in Houston, Texas. Mattress Firm currently operates over 1,000 locations across 26 states nationwide, which is the largest number among the US bedding retailers.[1]
About Property:
The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. It also includes the richest regular-season rodeo event. It has been held at Reliant Stadium in Houston, Texas, since 2003. It was previously held in the Astrodome.
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