Mattress Firm signs on as naming rights partner for Mattress Firm Amphitheatre
Participating in this sponsorship deal:
About Sponsor:
Matress Firm Inc. is an American retailing company and mattress store chain founded on July 4, 1986. The headquarters of the company are located in Houston, Texas. Mattress Firm currently operates over 1,000 locations across 26 states nationwide, which is the largest number among the US bedding retailers.[1]
About Property:
The Mattress Firm Amphitheatre (formerly known as the Sleep Train Amphitheatre, Coors Amphitheatre and the Cricket Wireless Amphitheatre) is a 20,500-seat amphitheatre located in Chula Vista, California adjacent to Aquatica San Diego. It is one of the larger concert venues in the San Diego area. The venue is currently owned and operated by Live Nation.
Effective immediately, Sleep Train Amphitheatre — San Diego County’s largest outdoor concert venue — will be known as Mattress Firm Amphitheatre. The venue is owned and operated by Live Nation, the world’s largest promoter of concerts and live entertainment events.
Read more at www.sandiegouniontribune.com »
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