Snapshot
June 28, 2019

Maui Jim signs on as supplier for European Tour

Participating in this sponsorship deal:

Mau Data?1415806384

About Sponsor:

Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide.[3] A majority of their lines are marketed with an oceanic and Hawaiian theme-stemming from their foundation and location in Hawaii. In addition to their non-prescription sports sunglasses, Maui Jim currently produces prescription lenses for their designs,[4] including bifocal lenses.

About Property:

The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.

Read More
As part of the new agreement, the Hawaii-based brand will supply eyewear to European Tour staff working at events across the world. Benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season, the agreement will also enable Maui Jim to further engage with golf fans around the world across traditional and digital platforms.
Read more at www.europeantour.com »
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